Wayfinding System Redesign of Chung Hsing Cultural & Creative Park
(2025)

中興文創園區營運至今,舊有指標已不符合實際需求。團隊實地造訪後,搜集民眾及業者意見、製作現況調查與動線分析,從而著手系統更新設計。
更新後的視覺焦點回歸「紙廠」的歷史脈絡,圖標融入紙張彎折、捲曲意象;色彩與字體也因應工業遺構景色進行搭配,並重新規劃建築名稱系統與資訊陳列層級。
WAYFINDING SYSTEM DESIGN
CLIENT/
Chung Hsing Cultural & Creative Park, Cultural Affairs Bureau Yilan County
CLIENT/
Chung Hsing Cultural & Creative Park, Cultural Affairs Bureau Yilan County
The redesigned wayfinding system for “CHCC Park” returns its focus to the site’s historical context of "former paper factory", while considering the present scenery of industrial relics.
By incorporating the imagery of paper being bent or folded, a unique visual vocabulary was established to present a distinct identity suited for navigation purposes and future expansions.
By incorporating the imagery of paper being bent or folded, a unique visual vocabulary was established to present a distinct identity suited for navigation purposes and future expansions.

入園全區地圖
我們觀察到民眾入園的主要動線為停車場末端、服務中心前通道,故在此處設立乘載完整資訊的全區地圖,詳列各處地標與服務設施,以便民眾快速釐清位置並規劃動線。
Main Decision Point
We noticed that the main entering route is from the passage in front of the service center, connecting the end of the parking lot. Thus, we set up a map of the entire area with complete information, detailing various landmarks and service facilities, ensuring visitors could identify their location and plan their routes.


中央全區地圖
園區前後兩段皆有腹地較大的廣場區域,並且都坐落於參訪的主要動線上。鑑於廣場周圍錯落不少服務設施及參觀地標,我們在中央都有設置斜立型態的地圖指標;以便在此作短暫停留的民眾可以規劃下一步動線。
Sub Decision Point
The front and back sections of the park have large plaza areas, both located along the main visiting routes. Considering many facilities and landmarks surround the squares, we set up tilted map signages in both centers. Thus, visitors staying at the square for a short time can plan their next route.


直立式地圖
實地觀察時我們注意到駕車抵達的民眾習慣先前往服務中心後方的友善廁所盥洗,隨後從周遭通道進入園區。然而此區域較不容易匯流至主要動線,因此我們設置版面較小的直立型地圖,避免民眾通行時無法有效尋找指引。
Additional Decision Point
During our survey, we noticed that visitors who arrived by car were accustomed to heading for the washroom behind the service center first, then entering the park through surrounding passages.
However, it is rather challenging to converge into the main visiting routes from here; therefore, a smaller vertical map is set up to prevent people from having a hard time finding directions when passing through.
However, it is rather challenging to converge into the main visiting routes from here; therefore, a smaller vertical map is set up to prevent people from having a hard time finding directions when passing through.
CREDITS
Chung Hsing Cultural & Creative Park - Wayfinding System Redesign
客戶 宜蘭縣政府文化局 中興文化創意產業園區
承攬單位 遠傳電信股份有限公司系統整合分公司
設計單位 跡地有限公司
CL Chung Hsing Cultural & Creative Park, Cultural Affairs Bureau Yilan County
AD 劉銘傑 Ming-Jie Liu 錢柏翰 Po-Han Chien
D 錢柏翰 Po-Han Chien 王祥宇 Xiang-Yu Wang 吳泓震 Hung-Jen Wu
動態設計 伍聖耀